Far From OK Is Not Where We Want Our Mothers to Stay – It’s Where We Begin
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This Women’s Month, the Golden Delight Foundation launches a mobile mental wellness campaign to reach the women left furthest behind.
Johannesburg, 13 August 2025
In a country where over 27% of people live with depression1 –many of them women and mothers – one truth remains painfully clear: South African women are not okay, and most remain far from the help they need.
This Women’s Month, the Golden Delight Foundation is proud to launch #FFOK – Far From OK, a bold mobile mental wellness campaign dedicated to reaching women in South Africa’s most underserved areas – from remote villages and informal settlements to overlooked townships where access to mental health support is limited, stigma runs deep, and women carry burdens in silence.
“Far From OK is not where we want our mothers to stay,” says Trisha Chetty, Marketing Manager at Golden Delight. “It’s where we begin. It’s the start of a journey from pain to possibility, from isolation to support, from being unseen to being heard.”
South Africa’s public mental health services remain overwhelmingly urban-centric, with over 66% located in cities2 – even though most of the country’s women live far beyond these urban centres. These women are raising children, surviving gender-based violence, caring for families, and holding communities together – all while being under-resourced, emotionally unsupported, and largely invisible to the systems meant to help them.
At the heart of this campaign is a mobile wellness initiative designed to bring real mental health care directly to communities. The campaign aims to honour women not only as survivors of difficult circumstances but as agents of their own healing. Rooted in emotional justice, equity, and dignity, #FFOK is a movement that refuses to leave women behind.
“We cannot celebrate women without investing in their well-being. Women’s Month must be more than just symbolic – it must be a call to care, across race, age, culture and class,” adds Chetty.
What the #FFOK Campaign Will Deliver
• Mobile Mental Wellness Clinics: Bringing multilingual, culturally competent professionals offering counselling, trauma support, and mental health screenings directly to underserved communities.
• Nutritional and Emotional Nourishment: Food parcels, childcare resources, and safe spaces for women to feel seen, be vulnerable, and have their stories validated.
• Community-Based Support: Partnerships with local leaders, healers, nurses, and educators to build lasting circles of care and trust.
The first activation will be held on 16 August 2025 at Bophelong Community Centre in Vanderbjilpark, approx. 45 minutes outside of Johannesburg, with further rollouts planned across communities in South Africa.
This is not just another campaign. It’s a commitment. A movement. A promise to show up where it counts most. Because no woman should have to carry it all alone.
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