Strauss & Co Unveils Lady from the Orient, A Global Icon of Twentieth-Century Glamour
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JOHANNESBURG – Strauss & Co, Africa’s leading auction house, is delighted to announce the inclusion of Vladimir Tretchikoff’s Lady from the Orient (estimate R5–7 million / $266,790–373,534), a global icon of twentieth-century painting, as a highlight of its flagship live sale on Tuesday, 27 April 2025, in Johannesburg.
A masterclass in mood, colour and timeless allure, Lady from the Orient captures the heady fusion of eastern influence and Hollywood glamour that propelled Tretchikoff to global fame. Painted in 1955, this mesmerising portrait from the artist’s classic period stands among the artist’s most iconic creations, capturing the moment when fine art and popular culture collided with breathtaking success.
The daughter of a Cape Town grocer, Valerie Howe was just 21 when she posed for Tretchikoff, unknowingly stepping into art history. Her introspective pose, captured with eyes downcast and dressed in a signature emerald-green gown with gold detailing, channels the glamour of 1930s Hollywood icons like Anna May Wong, while simultaneously nodding to the romantic traditions of the Pre-Raphaelites.
“Vladimir Tretchikoff’s Lady from the Orient remains one of the most iconic and widely loved images produced by the artist following his move to South Africa in 1946,” says Dr Alastair Meredith, Head of Art Department, Strauss & Co. “Upon its reproduction as a print, Lady from the Orient achieved astonishing success, becoming the second-best-selling print in Britain in 1962. Tretchikoff’s vision has proven remarkably resilient and his works continue to command record prices at auction.”
Since his emergence on the international art scene in the early 1950s, Russia-born Tretchikoff has maintained a loyal and far-reaching collector base. Interest in his work has intensified, notably in the wake of scholarship and museum interest over the past two decades, establishing his paintings among the most sought-after and recognisable images of the twentieth century.
Tretchikoff’s paintings, once considered unconventional by critics, now routinely achieve record results. In 2024, Strauss & Co sold Balinese Girl, also from his classic period, for R5.6 million / $303,406. A prolific and imaginative artist, Tretchikoff explored a range of subjects including glamorous portraiture, lush florals, religious themes and sport. His dynamic Springboks v Wales (estimate R300,000–400,000 / $16,160–21,550) depicts the hurly-burly of a rugby match with flair unique to Tretchikoff.
Lady from the Orient will be exhibited at the RMB Latitudes Art Fair (23–25 May 2025), alongside a curated selection of important modern and contemporary works from Strauss & Co’s flagship live sale. Both Lady from the Orient and Springboks v Wales will also be on view during the preview weekend at Strauss & Co’s Houghton gallery ahead of the live auction on Tuesday, 27 April 2025 at 7pm
Modern and Contemporary Art
Evening Sale
Johannesburg | Tuesday 27 May 2025 at 7 pm
preview at Strauss & Co
Monday 12 to Tuesday 27 May 2025, 9 am to 4 pm
Saturday 17 and Sunday 18 May 2025, by appointment
Saturday 24 and Sunday 25 May 2025, 9 am to 4 pm
enquiries + 27 11 728 8246 | jhb@straussart.co.za
Strauss & Co Johannesburg, 89 Central Street, Houghton
preview at Latitudes Art Fair
Latitudes Art Fair Stand A11, Mezzanine level
Friday 23 May 2025, 12 pm to 7 pm
Saturday 24 May 2025, 10 am to 7 pm
Sunday 25 May 2025, 10 am to 5 pm
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