Velitech Launches Locally To Revolutionise IGaming And Access To SA’s R1 Trillion Betting Market
Johannesburg, 15 January 2025 – Europe-headquartered VeliTech, a leading provider of innovative turnkey iGaming solutions that is positioned to revolutionise the industry for betting companies, has officially launched in South Africa.
The betting industry, now worth more than R1 trillion, is by far the most popular form of wagering in South Africa, outstripping the money bet at casinos, according to the latest available report from the National Gambling Board of South Africa. The same report highlights that this form of gaming has grown 20 percentage points year-on-year as of last March.
“This upward trend in betting, especially on the outcomes of crash and casino games, is not showing any indication of slowing,” says VeliTech South Africa Regional Representative, Nazzlee Byars, who has more than 20 years’ experience in gaming and marketing.
The VeliTech turnkey solutions are based on automated, machine learning-driven products that address all local current iGaming operator challenges with the aim of positioning local operators to take advantage of a burgeoning betting industry.
Internationally, VeliTech has already integrated more than 30,000 games, made more than 100 sports offerings available, and serves more than 40 million users with its iGaming solutions.
Byars says, “VeliTech, a women-led and empowered company, is entering the market with aholistic offering, which is based on automated, machine learning-driven products for iGaming operators at an exciting time in the R1 trillion industry. The industry’s growth has exceeded expectations and continues to expand its trajectory, with increased competition and rapid innovation.”
The VeliTech technology provides a robust foundation, that enables speed to market for companies, and the ability to remain agile in an ever-changing landscape.
“Our cutting-edge technology creates a competitive advantage for companies wanting to grow in emerging markets and boost player engagement through solutions that deliver enhanced player experiences,” she adds.
“The VeliTech platform brings together a native CRM, automated payments, game aggregation, gamification, and retail, all seamlessly integrated into a back office. Our local knowledge ensures that every solution aligns with the technological and operational requirements of the South African market, driving exponential growth allowing companies to innovate,” says Byars.
The suite of solutions is designed to provide flexibility, adaptability and scalability aiming to set new standards in the industry. “Our bespoke purpose-built solutions prioritise longevity, growth, and client value over high-volume operations,” she adds.
In addition, VeliTech provides responsible gambling features for players, which are mainly covered by limits, such as deposit limits, wagering, loss and session duration.
This puts the player in charge of their level of risk exposure when interacting with our interface. The platform also has a ‘reality check’ implemented, which can automatically close an active game session if its duration falls outside a specific timeframe.
VeliTech has already successfully aided an international operator to grow their gross gambling revenue (the value of bets placed minus winnings paid out) eight-fold and gain over 3 times in unique active players in a short period.
“With our international technological expertise and an in-depth understanding of the nuances of the South African market, we collaborate with local companies in close-knit partnerships to ensure their success,” says Byars.
For more information visit www.velitech.co.za.