B-well: Solving The School Year Mealtime Struggles
Fast, nutritious, and kid-approved meals
22nd January 2025 – Did you know nearly one in three parents (29%) would rather clean a bathroom, and almost one in five (17%) would prefer getting a dental filling than pack a lunchbox? Add uneaten lunches, picky eaters, and the chaos of juggling after-school activities, it’s no wonder meal planning feels like a dreaded chore for parents.
And it’s only been the first week! The Back-to-School rush is officially in full swing, but before meal planning fatigue sets in, B-well is stepping in to take the stress out of meal prep with Bibi the Explorer, a brand-new e-cookbook packed with fun, tasty, and healthy recipes your kids will actually eat. Designed to save time, money, and sanity, this free resource helps parents tackle mealtime fatigue while making family meals exciting again.
From heart-healthy oils to creamy spreads, B-well’s versatile range takes centre stage in standout recipes like the Super Sunshine Smoothie, Sushi Sarmie Bites, and Butter Chicken & Peas Pasta. These dishes are quick, easy, and perfect for keeping the whole family happy and nourished. What’s more, through the help of a registered dietician, every dish is packed with the good stuff your kids need to grow strong and healthy.
From shopping lists to streamline grocery trips to meal planners that take the stress out of deciding what’s for breakfast, lunch or dinner, the e-cookbook includes 30 new carefully crafted recipes. It also contains educational insights around health benefits of certain food groups and printable fun games to keep the little ones entertained and involved in the kitchen as well.
“Cooking with your kids not only teaches them essential life skills but also creates memorable family moments,” says Lunique Theunissen, Brand Manager for B-well. “Research indicates that children who cook are also more likely to make healthier food choices and involving children in meal preparation can significantly benefit their health.Back-to-School doesn’t mean you have to go back to the grind of preparing the same boring meals. We really want to make mealtime planning fun, engaging and interactive for the whole family and our products are crafted to offer healthier, tastier options that save time while ensuring the family can enjoy balanced, nutritious meals.”
B-well products are rich in Omega-3 and made from 100% GMO-free canola oil, offering a nutritious and delicious foundation for family-friendly recipes.
What’s more, between now and 28 February 2025, B-well is giving parents the opportunity to win their share of R100,000 in shopping vouchers and LEGO sets for the kids. Purchase a participating B-well product, upload your till slip to the WhatsApp line+27 60 582 3678 and follow the prompts to stand a chance to win*.
“Back-to-School shouldn’t mean back to stress. This is just another way we are taking a little more stress off parents. Off the back of Januworry, not to mention back-to-work, meal planning shouldn’t add to the stress load, and we’re inviting South African families to kickstart their year with delicious, wholesome meals and a chance to win exciting prizes. Let’s make 2025 the year of tasty adventures!” concludes Theunissen.
Download your free B-well e-cookbook today – here.