Business Travel Is Undergoing A Quiet Revolution
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Dubbed “soft travel” in Hilton’s Trends Report, this approach focuses on wellness, cultural immersion, and intentional downtime—helping decision-makers achieve more while traveling less frantically.
With 33% of companies expecting business travel to increase in 2025, Corporate Traveller’s insights reveal how soft travel is transforming traditional business trips into experiences that drive productivity and ROI.
By incorporating deliberate pauses between meetings, cultural touchpoints, and stress-free logistics, soft travel delivers measurable benefits: stronger client relationships, better decision-making, and enhanced employee wellbeing. Rategang Moroke, Operations Manager at Corporate Traveller South Africa, says, “Soft travel tweaks, like choosing hotels with wellness amenities or building in downtime, can result in surprising outcomes for both travellers and businesses.”
Rategang Moroke Operations Manager at Corporate Traveller South Africa; hopes this
article becomes valuable as it offers fresh perspectives on how companies can reshape travel policies to support healthier, happier, and more productive teams.
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